Software: Illustrator CS4
There is a trifling but painful story behind the making of toonz.
Last year I was
so disappointed with the fate of my
previous company after a well-orchestrated financial fraudulence by its CEO and owner. It failed miserably in
the market due to financial irregularities and less transparency.
After achieving the award for a best expanding retail stores even at the time of recession, we met a
harrowing time in our life. Widespread panic among professionals in Bangalore
was visible.. Even reports were coming
about the suicides of employees in IT companies. We had no other way left
except quit the company. We, a team of 18 people quit one day. (the compensation promised is not paid even
today.) The same Split group planned a
new company at the same segment in retail market. But due to the recession, our
effort to draw financial assistance form any quarters haven’t met any success. Our team mates waited for the birth of the new company but it
didn’t draw any attention from venture
capitalists or any other investors. .. One by one.. all aspirants of our new company have joined in some other companies and a few left
on board… my mind was losing confidence when anxiety about financial crisis
soared.. and was resorting to some self-emancipating
smokes to tide over all the vagaries of the deluge of financial meltdown. We
felt like everything around us built on capitalist speculations.. Doom day is coming..??? many of us opined
like that.. A few left in our team , 3 directors, and a fashion designer, and a
financial manager. I left to kerala by losing what ever I earned financially
from my Bangalore life. Selling
everything ..from my T V to house hold utensils to my bike to……..i remember..
At least I left with my computer..my saviour..My closest pal..I couldn’t find
anybody whom I helped financially in my good time to solace me, to mop my tears
or at least to .…In kerala I reached as the same what I was before coming to
Bangalore 6 years back …for 8 months..I
lived a gypsy, a nomad, a drunkard. A lover…an anarchist. Like an orphan’s
life in an unaccepted folk song…After 8
months….
I have been
called to Bangalore for a discussion
about the launch of our new company and to do the initial design works. The name toonz finalized and I have been asked to do some
logo samples for toonz. Our concept was to get copy rights of iconic cartoon
characters and design, produce and sell products for kids. So cartoon stuck in
my mind and thought of doing some logo related to cartoon. I submitted the
samples and we gone for voting. Apart from the voting I took all the samples to
many kids to know which one they like most. The logo which got more votes from
the kids and other teammates was finalized. The toonz was born… I am thankful
to my 3 directors for giving me hope at all my difficult time.
Now Toonz Retail Indian Pvt Ltd, is where I am a solid
part.
The ToonZ logo
is a blend of modernity and Innovation in kids retail segment. The stylized
round font encapsulates the softness and tender feeling towards kids and aims to showcase the magical experience
of international fashion at indian
price. The two jelly balls in the logo shows the sweet candies which has been
the much sought confectionery for kids. It creates an ambience more sweet for
kids. The Toonz epitomizes fashion, Innovation, and the over all kids mind, and this has been astutely brought out in the
look and tone of the identity conceptualized…
Now I breath perfectly
….standing on the debris of the collapse of many colossal
dreams, most of the cases it was
because of the unprecedented flood of financial crisis. Now I can have a drink with you and take any
challenge in my future. I am thankful to those who left me in lurch, and
teaching me what a relation, a love affair, a friendship is…..and making me experience what a compassion of a hot breath and a wild kiss
is…
2 comments:
Hi All ok except one line.
I was there with you in your all state even if worse or good.
can you recall those days ?
I recollect the day when you came back to bangalore. In fact i was there with you when you came back to see that the flat we occupied was handed over to our friend and we realised that we did not have a space to keep our head. I remember those days, when we had to leave the other friend's apartment in the very early morning. I still remember we roamed the entire city with a 30rs ticket. I remember the struggles, i remember the downs... I remember how bad you were when you lost the job over a Shakespearean dilemma. The kind of anarchy life, i always believed that our struggles was the result of kind of indiscipline we kept while living in Banalore... I remember, when i moved away from bangalore and when i moved away from the circle, you called me once. Could you recollect that? You tried all my number and called up several people to get my number. You delivered one of the most touching dialogue i have ever heard from a friend "I felt your absence" The most touching one from a friend. When the world around us is against the anarchist, lover, a drunkard, i just felt that world is mad. I always had a doubt in my mind that whether we are abnormal or others. Finally as always you say, i can say only one thing that people who are good at heart will always have the last laugh. We will make it sure that we will have the last laugh... And say thanks to all struggles, which stimulated our energy and fighting spirit.
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