Friday, February 11, 2011
Thursday, January 27, 2011
Thursday, December 30, 2010
Wednesday, December 01, 2010
Making of a LOGO
Software: Illustrator CS4
There is a trifling but painful story behind the making of toonz.
Last year I was
so disappointed with the fate of my
previous company after a well-orchestrated financial fraudulence by its CEO and owner. It failed miserably in
the market due to financial irregularities and less transparency.
After achieving the award for a best expanding retail stores even at the time of recession, we met a
harrowing time in our life. Widespread panic among professionals in Bangalore
was visible.. Even reports were coming
about the suicides of employees in IT companies. We had no other way left
except quit the company. We, a team of 18 people quit one day. (the compensation promised is not paid even
today.) The same Split group planned a
new company at the same segment in retail market. But due to the recession, our
effort to draw financial assistance form any quarters haven’t met any success. Our team mates waited for the birth of the new company but it
didn’t draw any attention from venture
capitalists or any other investors. .. One by one.. all aspirants of our new company have joined in some other companies and a few left
on board… my mind was losing confidence when anxiety about financial crisis
soared.. and was resorting to some self-emancipating
smokes to tide over all the vagaries of the deluge of financial meltdown. We
felt like everything around us built on capitalist speculations.. Doom day is coming..??? many of us opined
like that.. A few left in our team , 3 directors, and a fashion designer, and a
financial manager. I left to kerala by losing what ever I earned financially
from my Bangalore life. Selling
everything ..from my T V to house hold utensils to my bike to……..i remember..
At least I left with my computer..my saviour..My closest pal..I couldn’t find
anybody whom I helped financially in my good time to solace me, to mop my tears
or at least to .…In kerala I reached as the same what I was before coming to
Bangalore 6 years back …for 8 months..I
lived a gypsy, a nomad, a drunkard. A lover…an anarchist. Like an orphan’s
life in an unaccepted folk song…After 8
months….
I have been
called to Bangalore for a discussion
about the launch of our new company and to do the initial design works. The name toonz finalized and I have been asked to do some
logo samples for toonz. Our concept was to get copy rights of iconic cartoon
characters and design, produce and sell products for kids. So cartoon stuck in
my mind and thought of doing some logo related to cartoon. I submitted the
samples and we gone for voting. Apart from the voting I took all the samples to
many kids to know which one they like most. The logo which got more votes from
the kids and other teammates was finalized. The toonz was born… I am thankful
to my 3 directors for giving me hope at all my difficult time.
Now Toonz Retail Indian Pvt Ltd, is where I am a solid
part.
The ToonZ logo
is a blend of modernity and Innovation in kids retail segment. The stylized
round font encapsulates the softness and tender feeling towards kids and aims to showcase the magical experience
of international fashion at indian
price. The two jelly balls in the logo shows the sweet candies which has been
the much sought confectionery for kids. It creates an ambience more sweet for
kids. The Toonz epitomizes fashion, Innovation, and the over all kids mind, and this has been astutely brought out in the
look and tone of the identity conceptualized…
Now I breath perfectly
….standing on the debris of the collapse of many colossal
dreams, most of the cases it was
because of the unprecedented flood of financial crisis. Now I can have a drink with you and take any
challenge in my future. I am thankful to those who left me in lurch, and
teaching me what a relation, a love affair, a friendship is…..and making me experience what a compassion of a hot breath and a wild kiss
is…
Tuesday, November 23, 2010
Toonz theme
Software: Illustrator.
I did this them design for Toonz showrooms coming up in South india now.
Cartoons i drew manually and colored in software.
Tuesday, September 21, 2010
Tuesday, August 17, 2010
Wednesday, August 11, 2010
Interior concept For Bar& Restaurant
This concept i have done for Sarovara.
Accidently we came across some incidents and got to know
that this bar is in JP Nagar is for sale.
My friend is the manager and he given the news about the
sale and we were desperately trying for investors
to buy this one which is in a dilapidated condition if we compare this to other
bar & restaurants in Bangalore. But One of my other friend who fortunately met a person related to asianet channel who
agreed to invest money after convincing
that he is capable of v=bringing it uo form the troubled waters. Now sarovara in jp nagar is a joind property of my
find and his investor for 1.25 crores.
Who is that my lucky friend ?? I will disclose later. He
asked me to give a new look for this old fashioned bar to something new and
cost friendly. Here this is my concept.
Software: Illustrator Cs4, Photoshop
Duration: 3 hour
Thursday, July 29, 2010
ADVT for Toonz
Software: Illustrator
Advt: For Toonz Retail India Ltd.
I have created the logo, character, color theme and design elements to establish this brand in recent future.
Toonz is a kids brand for 0 to 12 years which design, produce and sell all merchandise for kids especially products based on iconic cartoon heroes.
Friday, June 18, 2010
Saturday, June 12, 2010
Saturday, June 05, 2010
Wednesday, March 17, 2010
Cafe Villa..Bangalore
"Over second and third cups flow matters
of high finance, high state, common gossip and low comedy".
[Coffee] is a social binder,
a warmer of tongues, a soberer of minds,
a stimulant of wit, a foiler of sleep
if you want it so. From roadside mugs
to the classic demi-tasse,
it is the perfect democrat.
-Aanonymous-
\
Tuesday, March 02, 2010
Green ROad

This is for Green Road….a green community…for those who are trying for an alternative lifestyle of less consumption and green politics, concerned of pollution what makes our cities suffocated. The core idea of green road is to reach to what ever available in our place as eco friendly and other alternatives to minimize the consumption of plastic " A soulless way of life" and reject the "run-of-the-mill"life in our deteriorating society .. green road will be an ensemble of families those who are not ready to accept the hoodwinks of capitalism, who understand the "commodity fetishism" and who willfully educate their children of how our mother earth is being devastated by chemicals, pesticides, and industrial waste…and who sympathise the feelings of the people's fight for the cause of mother earth.now I remember the song of Chris Rea…the road to hell..and hope any of Malayalam writers could do this…in Malayalam…
serch in you tube
“Road to hell”
Chris Rea
Well I'm standing by a river
But the water doesn't flow
It boils with every poison you can think of
And I'm underneath the streetlight
But the light of joy I know
Scared beyond belief way down in the shadows
And the perverted fear of violence
Chokes the smile on every face
And common sense is ringing out the bell
This ain't no technological breakdown
Oh no, this is the road to hell
And all the roads jam up with credit
And there's nothing you can do
It's all just bits of paper flying away from you
Oh look out world, take a good look
What comes down here
You must learn this lesson fast and learn it well
This ain't no upwardly mobile freeway
Oh no, this is the road
Said this is the road
This is the road to hell …
\
Friday, October 16, 2009
Match the difference




Software: Adobe Illustrator
I tried to develop some theme design which have to be used in Toonkidz showrooms.
But it is not conformed that which one has to go to the floors. I ve taken one design element which i ve posted earlier, to use in a T shirt (really what i do for a fun.) Same design elements cropped and meticulously used in different style to get a feeling of a "riot of coloures ".
This can be used in different kind of accessories and stationery if it is placed deftly.
Friday, January 09, 2009
ഇനി വരില്ല നീ
കരളു കത്തുന്ന കവിത കൊണ്ടു ഞാന്
പ്രണയ വേദന എഴുതി വെക്കുന്നു
ചിതറി വീണൊരാ ചില്ലുപാത്രങ്ങളെ
ഒരു വിതുമ്പലാല് ചേര്ത്തു വെക്കുന്നു
മുഖമുടഞ്ഞു തകര്ന്നു പോയ് നമ്മളാ
പഴയ കൂട്ടുകാര് മാത്രമാകുന്നു
വെയിലു പോള്ളുന്നോരീ വിജന വീഥിയില്
ഇനി വരില്ല നീ.... ഇനി വരില്ല നീ
വറുതിയില് നമ്മള് ഒന്നിച്ചു പാടിയ
പഴയ ഗാനങ്ങള് എല്ലാം മറന്നു പോയ്
വഴിയില് നമ്മള് തലോടി തലോടി
നിറമണിഞ്ഞ പൂ എന്നെ കൊഴിഞ്ഞു പോയ്..
ഇനി വരില്ല നീ എന്റെയീ മുറിയിലെ
പുക പിടിച്ചോരീ ഉന്മാദ രാത്രിയില്
വിഷ മുറഞ്ഞോരീ പ്രണയം കുടിച്ചുഞാന്
ഇനി വരില്ല നീ....ഇനി വരില്ല നാം...
Wednesday, December 24, 2008
Wednesday, October 29, 2008
Absence
In this painting
I draw your absence.
I wish to mark never,
The trees, withered leaves,
Scattered footpaths
But only your absence
Beach and the sea
Are two blank spaces.. for me..
Where I can draw
Only one tweaked line in between
The rows and columns
of the absence of flowers..
makes the shape of the next garden
on the bench and the tree shade,
on the leaves and in the ivy cage,
your absence, a blank space
so a layout…very new..
where I live in scared
I know scare a soothing feel..
\
I draw your absence.
I wish to mark never,
The trees, withered leaves,
Scattered footpaths
But only your absence
Beach and the sea
Are two blank spaces.. for me..
Where I can draw
Only one tweaked line in between
The rows and columns
of the absence of flowers..
makes the shape of the next garden
on the bench and the tree shade,
on the leaves and in the ivy cage,
your absence, a blank space
so a layout…very new..
where I live in scared
I know scare a soothing feel..
\
Labels:
Digital Painting,
Phostohsop,
tomb of memoires
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